New Logo and Website

Our logo collection.

Horizontal Logo

This option is our primary logo design. 

Abbreviated Logo

The abbreviated logo is a smaller option where we may need it. Because the design and brand is consistent with the main logo, it gives us the ability to use the logo in smaller spaces without losing legibility.

Stacked Logo

The stacked option allows us to use the logo in smaller areas, similar to the abbreviated logo, but with the full name. Stacking it means it can fit in in a smaller area (like a ball cap) without losing legibility or size.

Saddle Pads

So we could see how our logos could be put to use in real life, she provided us with saddle pad mockups. 

Jackets

What equestrian wouldn't love a custom embroidered Ariat team jacket? She used this mockup as an example of how having a versatile set of logos can really be important when it comes to real life scenarios. 

In addition to all the details of the farm, from stall plates to trail selection, we've also been excited to see what shape our name would take. We knew we wanted a clean and professional look, we knew the colors we wanted and that we wanted a discipline neutral design. For this I called upon the design expertise of Ruth Herdman. We met at SWVADA and it was an instant match. Her expertise in design and branding, alongside her love for everything equestrian was exactly what Mike and I were looking for. She created a versatile logo that can adjust based on our need, print or web. The style is modern and friendly, the colors—perfect, and she listened to all of our wishes and saw everyone of them through. Additionally, she put together our new website. She does everything from custom programming to CMS layout and arrangements. Because we are busy working on the farm, she directed us toward a modern content management system that works hard on the back end so we don't have to on the front end. We are so happy to have a beautiful logo for our farm and a website where we can show off all of our joy, hard work, and adventures!

Happy Trails!
MK

Learn more or get a design for yourself:

Ruth Herdman Design